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THOUGHTS &
NOTES
Busy Is Not the Same as Aligned
Guidance After we sold the business, I expected to feel free. In many ways I was. But I also felt lost. So I did what most founders do when they feel uncomfortable. I got busy. More opportunities. More conversations. More ideas. More partnerships. My calendar filled up again. From the outside, everything looked fine. Inside, something was missing. I was busy, but not fulfilled. I was active, but not aligned. It took me a long time to see it. I was using activity to avoid a ha
2 min read
Start With the End in Mind
Guidance When we bought our family business back in Kenya, I did something most founders skip. I did not start with a growth target. I started with a picture of the life I wanted. Where I wanted to live. How I wanted to spend my days. What I wanted to be free from. Then I worked backwards. What would that life cost? What would the business need to be worth to pay for it? How many years would it take to get there? That gave me a number and a deadline. I promised my father five
2 min read


Meetings That End in Decisions
Most leadership meetings are status updates with coffee. Here is a simple weekly format that turns them into decisions.
2 min read


Is Your Business Too Dependent on You?
Five signs your business runs through you, why it limits growth and value, and the first steps to change it.
2 min read


Why One Framework Is Never Enough
A good playbook in the wrong situation is still the wrong playbook. Here is how I match the tool to the stage of the business.
2 min read
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